Overview

Josh Crossgrove has been managing sales teams for the past 25 years, so he knows a thing or two about what they need to perform at the highest levels possible. 

Good training programs, a solid process to follow, and clear direction from management all factor into a successful sales strategy, but none of that matters if you can’t drive high-quality leads into your business.

Over the last 6 years, Josh has led the sales efforts at Simplified Flooring in Lima, Ohio. The business has grown leaps and bounds during that time, but there was one missing piece to the puzzle – designed to drive highly engaged leads. With our State-of-the-Art Facility and focus on Technology and Excellent Customer Experience, we are setting the standard for the future of the performance speed shop industry.

The Challenge

Josh Crossgrove has been managing sales teams for the past 25 years, so he knows a thing or two about what they need to perform at the highest levels possible. 

Over the last 6 years, Josh has led the sales efforts at Simplified Flooring in Lima, Ohio. The business has grown leaps and bounds during that time, but there was one missing piece to the puzzle.

“We close roughly 80% of the leads that we get from our Broadlume website,” Josh proudly states. “Having a professional website legitimizes your business, and it’s created a better shopping experience for our customers.

The Solution

“Fairly quickly, once we went live with our Broadlume website, leads started popping in,” Josh says. “The website exposed us to customers who likely wouldn’t have known about us without it.”

Good training programs, a solid process to follow, and clear direction from management all factor into a successful sales strategy, but none of that matters if you can’t drive high-quality leads into your business.

In fact, consumers are beginning to look at convenience as being on the same level as quality and price when they are making buying decisions, meaning they are often willing to pay more for an experience that’s more convenient. 

The Results

“We close roughly 80% of the leads that we get from our Broadlume website,” Josh proudly states. “Having a professional website legitimizes your business, and it’s created a better shopping experience for our customers. If you have a professional website like the one Broadlume built for us, it makes you legitimate in this industry and in the eyes of your customers.”

With Speedpoint’s help, their customers now have access to all the information they need online, so when they walk into the Simplified Floors showroom they’re ready to make a buying decision.